There is so much advertising on the Internet, in magazines and on daytime TV! It’s overwhelming! What’s true, what’s not? As a 40-year-old dermatologist, wife, mother of four and friend who knows the difference between what’s real and what’s hype, I have an intense need to be the voice of truth for my friends.

I feel fortunate that I know what to do when one of my children or someone I know has a skin issue. I have extensive understanding of the skin and the training to tell what’s true and what’s not when various claims are made about new or established products and treatments. I have always loved giving my friends the inside scoop and coming to the rescue of family and friends with skin issues. So…why isn’t there someone out there who can be that person for you? Well, I am going to be her if you want me to!

I have created this website to provide you with TRUTHFUL, USEFUL and CONCISE advice about your skin on a regular basis. I am going to arm you with knowledge that will help you sift through all the information out there so you know where to start and what to do when you or someone you know has a skin issue. I am going to show you how to keep your skin healthy and looking fabulous by reaching its full potential!

Much of the advice I will give will be directed toward people like my friends who have inspired me to start this. Many of you are mothers and/or wives (except for a few of the holdouts!), so besides providing advice you can use for yourself, I will provide information on what products you should be using and things you should be doing for your family. I want to help you become a better consumer of products and to practice skin-friendly behaviors to help you and your family maintain healthier skin and look your best!